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Then they must categorize themselves according to type, with choices that include “L’informatico” (computer geek),“Palestrato” (pumped), “Hipster” and “Tamarro” (tough guy).
Quite a few male users of the site fancy themselves as a “simpaticione” (nice guy) or a“creativo” (creative type), though Vavassori admits that the majority fit the traditional macho Italian stereotype.
It was this discrepancy that fascinated 30-year-old London-based Italian web designer Luca Vavassori - so he started studying how his male and female friends used dating sites.
“I soon realized how irritating they can be for a woman using these kind of services,” Vavassori tells The Local.
“After publishing their profile, women are literally inundated with dozens of messages from male users, half of which are of a sexual nature.” It was with this in mind that Milan-born Vavassori started Girl Shop, a free dating website that’s been active since February and encourages women to combine their love of shopping with dating.